What campaigns benefit from Movement?
At Movement we take pride in serving a diverse range of organisations, each with completely unique needs and goals. Customers could have a decentralised membership structure with individual decisions being made at grassroots level, or members might use WhatsApp more than they use email. Whatever the situation, we work to ensure Movement benefits everyone. Our commitment to facilitating meaningful change extends to trade unions, not-for-profits, and political parties. Here we take a look at how Movement supports each of these groups to success.
1. Empowering trade unions
Trade unions play a pivotal role in advocating for workers' rights and improving labour conditions across all industries. At Movement, we empower unions by giving them the en masse communication tools and data they need to win. Our comprehensive suite of tools and services is tailored to address the specific challenges faced by trade unions when communicating, including:
Membership engagement
We’ve helped unions like The National Education Union mobilise members through the power of mobile to successfully fight pension cuts and get a pay increase for their members. Our solutions enhance member engagement and foster a sense of community with interactive WhatsApp and SMS messaging. From phone banking to targeted email templates, we empower unions to connect with their members effectively ahead of key campaigns.
Optional distributed organising
Movement allows for distributed organising, meaning that if preferred, teams at every level can access the tools and data they need to be effective. If it suits your setup you can choose distributed organising so you don’t need to be at head office or in a call centre to send communications, and our analytics means everyone can see the effectiveness of those calls and emails.
Top level security and GDPR
While our data is accessible to your teams it’s also secure. Movement is designed with data security at its core, making GDPR compliance simple. All data is encrypted and stored in the UK or EU and users only see the data they need, when they need it.
2. Amplifying the impact of not-for-profit organisations
Not-for-profit organisations play a crucial role in addressing social, environmental, and humanitarian challenges around the world. At Movement we’re dedicated to supporting these not-for-profits in their work through tailored solutions such as:
Keep connections Local
No need to run 20 campaigns to keep conversations local. Match volunteers to members based on region, branch or workplace within a single campaign.
Drive advocacy
Over the years we’ve collaborated closely with a range of not-for-profits to develop successful advocacy campaigns. We’ve had recent success with LGBTQ+ rights group All Out, helping them mobilise members in the UK to reach out to their communities through WhatsApp, which has proven to be vastly more effective than traditional email. Our communication tools for WhatsApp and email in particular help create strong networks and a sense of belonging for members.
No more patchwork of tools
The usual situation when not-for-profits come to us is that they’re using a range of outdated tools and spreadsheets to keep track of activity and save content. Movement brings all of your comms together into one place and helps you keep tabs with our easy-to-use analytics.
3. Supporting political parties in driving change
Progressive political parties help drive public policy for the better. We partner with a number of parties to support their efforts in mobilising supporters, communicating their message, and winning elections. Our services for political parties include:
Immediate campaign support
Whether it’s immediate phone banking support during an election campaign or longer term advocacy building through email, our tools help political parties galvanise their voters to victory. We work closely with parties to develop comprehensive comms systems that resonate with voters and drive electoral success.
Drive engagement
Parties can create personalised messaging for their members based on their data. Whether members engaged in polls and votes before or have newly joined, parties can create a personalised connection for everyone. For the Swedish Socialist Democratic party we’ve seen increased engagement and an uptick in calls as a result of Movement's email and phone banking. In an era of digital politics, we’ve helped political parties leverage technology properly to engage supporters, mobilise volunteers, and fundraise effectively. Our digital marketing expertise and cutting-edge tools enable parties to reach voters across multiple channels and platforms.
Data analytics
Data-driven decision-making is essential for political parties to understand voter behaviour and optimise campaign efforts. Our data analytics empower parties to gather actionable insights, target key demographics, and measure the impact of their outreach activities.
So in all, we’re proud to serve a diverse set of people and groups that comprise trade unions, not-for-profits, and political parties. By providing tailored solutions we empower progressive groups to drive positive change and create real connections with their following.
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